Web Copy & Scripts

Over the years I've written copy for social media, websites, marketing material, and user guides. A few brands I've worked with:

• Autsera: Full Website Copy

Wrote all website copy from scratch for Autsera, an award-winning company building game apps that help autistic and SEN children develop social, emotional, and communication skills. Copy covers the company's mission, its games, and content for parents and professionals (teachers, therapists). Autsera has won two Innovate UK awards (Women in Innovation and Inclusive Innovation, 2023), is backed by Google for Startups, Vodafone, and NatWest, and has been featured in Forbes.

• QuadEmo: Emotion Literacy App Website

Wrote all website copy from scratch for QuadEmo, Autsera's flagship game app that helps children learn emotional literacy, working closely with the animation team to keep the copy's tone consistent with the app's visual identity. Copy spans distinct audiences — schools, parents, charities, and libraries — while maintaining one coherent brand voice throughout. The site and app have been featured in Forbes and other press.

• Autsera Introduction Video

Wrote the script for Autsera's introduction video, presenting the company, what it stands for, and its mission to help neurodivergent children build social, emotional, and communication skills.

• QuadEmo Explainer Video

Wrote the script for QuadEmo's explainer video, breaking down what the game app is and how it benefits children for an audience of teachers and parents deciding whether to bring it into the classroom or home.

SEO Blogs & Long-form Content

• Meta Keywords Best Practices: The Tag Google Ignores | ProfileTree

Reviewed this long-form SEO guide for technical accuracy and clarity, fact-checking claims against primary sources and tightening a dense topic into a skimmable read for a non-technical audience. (Impressions: 1,468,767)

• YouTube Premium: What You Get, What It Costs and Is It Worth It | ProfileTree

Reviewed this ProfileTree explainer on YouTube Premium's UK pricing, features, and business/creator implications, checking accuracy on pricing tiers and comparisons and keeping the video-marketing angle clear for a business audience. (Impressions: 217,383)

• Irish Farewell Blessings: The Word Used for Death and Goodbye

Contributed as part of the ConnollyCove editorial team on this guide to Irish farewell and funeral blessings, helping verify the Irish-language translations, pronunciations, and cultural context across funeral, emigration, and everyday-parting uses. On review, the piece holds up as a genuinely useful evergreen resource — it separates authentic tradition from modern greeting-card phrasing, which keeps it accurate and trustworthy for readers searching for the real thing. (Impressions: 139,600)

AI-Assisted Content Editing

• How Folklore Shaped the Evolution of the Irish Language

Edited an AI-drafted long-read tracing Gaeilge from Ogham stones through the seanchaí tradition to the 1930s Schools' Collection — fact-checked historical dates and figures, corrected Irish-language terminology, and restructured the piece so a centuries-spanning topic reads as one coherent story rather than a list of facts, while keeping the practical travel angle (where visitors can still hear the language) intact throughout.

“Her role also called for a strong degree of creativity and originality. She applied creative writing and storytelling skills to develop engaging concepts, narratives, captions, and other written material, while bringing an artistic sensibility to the presentation and communication of ideas. She demonstrated an ability to combine clear, effective writing with imagination, aesthetic awareness, and attention to detail.” - Dr. Inas Ismail, Co-founder of Autsera

“Throughout her employment with ProfileTree, Maha has demonstrated professionalism, creativity, strong written communication skills, and a consistent commitment to delivering quality content.” - Ciaran Connolly, Profile Tree